“BUY NOW” Buttons:

They’re Ugly, They’re in-​your-​face, They Save You Time –

So Why Not Use Them?

When we first added PayPal to our Floral Design web­site, we had mixed emo­tions about including the “Buy Now,” or shopping-​cart, but­tons on our pages.

• The e-​commerce doc­trine of the day told us “you really must, MUST have an elec­tronic shop­ping cart” taking orders 24×7 and spewing mar­keting sta­tis­tics out the back end.
• But they were ugly then and they’re still ugly now. More impor­tantly, these crass but­tons detract from the upscale ele­gance of Yukiko’s floral designs. Yes, but every floral web­site had such but­tons, so all cus­tomers were con­di­tioned to expect them.
• Well, that was then. Now we find more of our clients prefer to call us up and talk us through some of the pic­tures on the web­site. They ask about sea­sonal mate­rials, dis­cuss design suit­ability for var­ious occa­sions, bud­geting, and a bunch of other ideas.

Some could get what they want from a “BUY NOW” button. But it wouldn’t be the same, would it?

Got thoughts about our “BUY NOW” but­tons? Let us know, or try the “COMMENTS” button (above).

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